BENEFITS OF VIDEO MARKETING
√ Reaching to a wider audience through a widely accessible media platform
√ Increase brand awareness and loyalty
√ Greater exposure for your brand via video content
√ Drive traffic to your website and increase sales
MARKET YOUR BUSINESS ON ONE OF THE FASTEST GROWING PLATFORMS
Video marketing remains an important factor for any growing business, and at Wanqi, our services make engaging with your audience on video platforms stress-free. We can help you overcome problems such as language barriers and cultural differences, ensuring your business has the best chance of succeeding in this booming market.
When it comes to video marketing, your mind might automatically go to YouTube, but unfortunately this is one of the many western online sites that is blocked in mainland China. In order to reach a Chinese audience with your promotional videos, you must use one of the country’s own video hosting platforms.
With over 800 million views a day, Youku is one of the largest platforms of video streaming and sharing. Our service provides you with the tools to reach into this booming market through video advertising.
YOUKU VIDEO MARKETING SERVICE
Assisting you to reach a wider audience
Understanding YouKu video
YouKu, owned by Alibaba, is one of China’s top video sharing websites. It is similar to what YouTube is for the Western world. YouKu is partnered with over 1,500 licence holders such as television stations and distributors, all of which regularly upload content for their primarily Chinese audience, although people from all around the world can still access YouKu’s services. Due to the success of YouKu, many brands have used this as an opportunity to reach potential and existing customers. YouKu is also one of the most popular mobile apps in China, proving itself to be an asset to any marketing campaign.
YouKu ads can be displayed in various shapes and forms: from videos to banners which can be both static or animated, as well as text links and buttons. Those are often referred to as “hard advertising”. Other forms include product placements in in-house produced content, or branded viral videos all of which are collectively known as “soft advertising”.
YouKu advertising can run as a pre-roll, mid-roll, post-roll videos as well as display as a static ad on YouKu video pause and ads can be dynamic, static, banners or text.
At Wanqi, we specialize on all types of YouKu advertising as well producing videos themselves. If you already have your own video content and are looking to re-purpose it for Chinese market, we can offer Chinese voice-over service or incorporate Chinese language subtitles to your YouKu video.
How we can help
At Wanqi, we understand that marketing campaigns thrive from direct engagement with the target audience, and so we want to ensure language or cultural barriers are not a problem as you grow your business using video marketing.