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PPC - Chinese Digital Marketing Agency,Digital Marketing in China,Chinese Social Media-WANQI QINGJIAN NET 

Baidu SEM (PPC)

Search engine marketing (SEM), or pay-per-click advertising (PPC), is an indispensable component of digital marketing. It plays a significant role in customer’s decision journey where customers resort to search engines for their initial consideration set and active evaluation of products or services. Baidu PPC Advertising is a fast, effective promotion with instant results. It provides an instant route to gaining immediately traffic to your Chinese website, helping to enhance visitor numbers, increase enquiries and win sales.

Baidu PPC Benefits:
√ Be found by your Chinese target audience on Baidu via paid search
√ Immediately increase the traffic to your Chinese website
√ Easy to measure stats and data
√ Improve brand awareness and recognition for your company
√ Increase the number of enquiries via paid search channel

Therefore, it is essential for you to find a shortcut to stand out from the search engine battle.

Wanqi, with over a decade of search engine marketing experiences, aims to increase your brand image, offering you online solutions to conducting ROI-oriented marketing campaigns in Chinese major search engine. Expert on Chinese search engine marketing, cost efficiency and campaign effectiveness are the top objectives of our strategies. Baidu is the first channel we propose to most of our clients who are willing to find their customers on search in China mainland.

A number of experienced SEM experts are working here in Wanqi. Our professional know-how is also indicated by many successful cases that the clients who are from variety of industries. They have been satisfied with our profession, dedication, and customer-orientation to realize their PPC goals on Baidu.

Moreover, the SEM marketing strategies and campaigns we create are based upon market research, industry dynamics, as well as competitor and consumer behavior on search engines, which means that we endeavor to maximize your return on investment (ROI) of SEM expenditure. In other words, your PPC marketing budget would be paid back as much as possible.



Our SEM services include

Search engine marketing research;
Keywords mining & Copywriting;
Scientific & Systematic SEM optimization;
Campaign tracking & Reporting;
Landing page optimization;
Search engine & account management;
SEM training

Baidu PPC Account Setup

Baidu PPC platform is called “Phoenix Nest” in China. Although Baidu Phoenix Nest is similar to Google Adwords, setting up a PPC account on Baidu Phoenix Nest is not as easy as Google Adwords. This is where Wanqi can help you. We help you to set up your Baidu PPC account and optimise all aspects of your PPC campaigns to drive the target Chinese customers to your website. You only pay when someone clicks on your ads.

Steps to Set Up a Baidu PPC Account:
1.Initial Approval of your website
2.Submit required documents
3.Make an initial payment
4.Receive login details

Usually, advertisers do not need a .cn domain, or a Chinese ICP licence.
Please note: It takes about 4 weeks to set up a Baidu PPC account.
According to Baidu’s policy, one Baidu PPC account can only promote one website, so you will own your account.

Baidu PPC Management

At Wanqi, we understand the importance of Baidu Phoenix Nest PPC account structure. If an account is structured properly the ads will be shown effectively, relevant keywords will be chosen, quality scores will not drop, effective clicks will not be missed.

♦ Baidu PPC Account
Baidu PPC accounts are organised with four levels: account, campaign, ad group and keyword/ad copy, at which we will manage separate functions of your ads.
1.Account level
Controls administrative information, ie. account access and billing.
2.Campaign level
Manages all ad groups, ie. set target region, daily budgets, start and end dates and times, display mode of ad copy, excluded keywords and IP.
3.Ad group level
Manages a group of ads, ie. create relevant groups, set cost-per-click bids etc.
4.Keyword /ad copy level
Specifies setting the keywords, ad copy, display URLs and landing page destination URLs.

♦ Search Advertising
Baidu search ads, a normal sort of PPC Ads, are text ads or graphical ads displayed on search engine results pages. They can appear on the left hand side, above or below the search results, and body of first search result page which is different from Google search ads, but good for you to promote your products.

♦ Display Advertising
Baidu display ads are graphical ads that appear on thousands of Display Network websites using Baidu Wangmeng (AdSense) allowing your ads to be shown on external websites. Display ads can be created in a number of formats and sizes using text ads, images, animations or videos etc.

♦ Keyword Research
We will provide keyword research using Baidu PPC keyword tool. We highly recommend you NOT to directly translate the keywords from English, as the keywords found on Baidu are different from Google and other search engines.

♦ Daily management
We will monitor progress of your Baidu PPC account and make adjustments to keywords, ad copies, bids on a daily basis.

♦ Data Analytics
We will analyse the PPC performance data by using Baidu Tongji (Analytics), so that we can see the trends and optimise the conversion rate.

♦ Monthly reports
Based on data analytics, we will report monthly on work completed, results achieved against objectives and suggested work planned for the next month according to your available budget. Reports are customised to meet your marketing needs.

Contact us