Promotion time: September, 2016
Industry: FMCG（fast moving consumer goods）
1. Event marketing
As soon as the video was uploaded to Youku, it exploded on the Internet, and on that day, it was played for more than 1.2 million times. As of October 14, it had been played for more than 3.8 million times, with 720 comments and 2026 thumbs up.
2. Release of advertorials
3. Advertorials included by Baidu
4. Results got after searching on Baidu (forums, news source, Baidu Post Bar, Baidu Zhidao)